JD on EP: In-page video attractiveness

In-page video attractiveness: Interesting tidbit from BBC News Interactive chief on use of news video… they regularly get 2% of their audience viewing an out-of-page video (Real Player shell, MS Windows Media shell, etc), but found 40% clicking the video when it was in the webpage’s main layout as a first-class citizen. There were also some editorial differences between the two video presentations, but I don’t think readers would have known that until later… looks like the “view in a box” style of video was the big audience-killing factor. The article closes with some good quotes about making the media appropriate to the entire presentation… using video for what video alone can uniquely offer… having video and images and text all complement each other, rather than just translate and echo each other.


About this entry