The New Vertically Integrated Media And Advertising Companies » Publishing 2.0

All of these vertically integrated media and advertising companies are positioning themselves to profit from the $70 billion in TV advertising that will eventually flood into online advertising.The big challenge is figuring out how to efficiently spend all of those brand dollars, half of which have traditionally been wasted. The big players have acquired the assets they need. Now comes the hard part.

The New Vertically Integrated Media And Advertising Companies » Publishing 2.0


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