paidContent.org: The Economics of Content – A La Carte Paid Video Downloads Are A “Dead-End”: Report

A la carte paid video downloads, such as those offered at Apple’s iTunes and Amazon’s Unbox, will peak in 2007, generating $279 million in revenue, up from $98 million last year. Instead, ad-supported and subscription based models will drive the online video market, according to Forrester Research. Forrester’s survey showed that only 9 percent of online adults have ever paid to download a movie or TV show. And that tiny minority is primarily composed of “niche of media junkies” willing to spend heavily on such content; they do not represent mainstream consumers, according to the study.

paidContent.org: The Economics of Content – A La Carte Paid Video Downloads Are A “Dead-End”: Report


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