GigaOM » Apple & Jobs come clean, go iGreen

What the post makes obvious is that touting your earth-friendly accomplishments is starting to become a necessary part of a company’s branding. ‘Greening’ has gone full frenzy in the wake of Al Gore’s Inconvenient Truth and the generation that is in high school and college now are coming of age with these ideals.

From a purely business perspective smart tech brands will have to evolve to survive and keep the next generation of consumers happy. And from a planet perspective, there’s overwhelming evidence that the business world needs to do its best to reverse environmentally harmful practices.

GigaOM » Apple & Jobs come clean, go iGreen


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