Mobile as the seventh mass media ..

In a nutshell, the Mobile is the seventh mass media idea is based on five principles which make the Mobile device truly unique

First, the mobile is personal
Secondly the mobile is the first always-on mass media
Thirdly the mobile is the first always-carried mass media
The Mobile is the only Mass Media with a Built-in Payment Channel
It is available at the point of creative impulse

And all this, he wraps up with the idea of ‘like magic’

Mobile as the seventh mass media ..


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