Instead of playing diplomat, New Presence allows the direct expression of these needs – “I want to speak with you, but not now… I would like to speak tomorrow at 5pm.” and “I’m in a place where I can’t talk, but text messages are OK.” What a new power this is for us, since it is the first time in human history that we have a socially acceptable, ubiquitous and easy to use method to throttle our interpersonal communications.
New Presence does this in a complex and sophisticated way. Unlike first generation presence systems, which only work on crude measures such as how long it’s been since you’ve moved your mouse, New Presence uses items like your schedule, your contact list, your past behavior and even your physical location to communicate your presence to the network. Once you know your GPS location, it is a simple matter to correlate it with a web service to shut the ringer off whenever you are within 100 feet of a church, a library or a movie theatre. This sort of rich control of communications is what New Presence is about, and provides the sort of environmental control which subscribers value and crave.