Paul Kedrosky’s Infectious Greed: Compete Goes Live with Time/Attention Data
Compete continues to innovate speedily in the online media measurement market. In a release today the company helps crack the traffic code in combining page view models and attention-based models to come up with a synthesis of the two for traffic measurement.
While this will obviously see continuing tweaks and improvements, it’s still good to see Compete breaking from the page-view pack. On a more mundane front, this is timely given the Statsaholic (nee Alexaholic) troubles, and the many legit worries about Alexa data itself.
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- 2007/04/02 / 10:25