An introduction to Orbital Theory: Understanding and Putting Value on Web 2.0 communities « Worth1000 words

Via Bruno Boutot (no links, he doesn’t blog… at least not on the internet!).

What is important to note is that a visitor who visits a site once and never returns (or otherwise recommends others to the site) is not in orbit and therefore offers none of his mass to the site’s system for the purposes of evaluating it’s worth.

This shifts the most important statistic from “unique visitors per month” to “repeat participating vistors per month”.

An introduction to Orbital Theory: Understanding and Putting Value on Web 2.0 communities « Worth1000 words


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