Advertising Age – How Functional Widgets Are Shaking Up the Web

“Through these satellite widgets, we will start to see distributed companies that don’t exist as a destination.”

He offered the example of recent Yahoo acquisition MyBlogLog, which launched as a distributed social widget, not a website. It began as a chunk of code that bloggers could put on their sites to show photos and profiles of recent visitors and foster networking.

Advertising Age – How Functional Widgets Are Shaking Up the Web


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