Hyper-Niche Publishing Has Another Moment, This Time In Video

Interactive old-timers may notice something familiar in the audacious 100-site business plan. It’s the same number of niche properties Jason Calacanis once declared he’d launch by the end of 2005, in the early days of his blog publishing start-up Weblogs, Inc. The actual number maxed out around 70 or 80, and was later further reduced by AOL after Calacanis left the company.
Nick Denton, publisher of Gawker Media and a longtime Calacanis rival, said hyper-niche publishing hasn’t turned out to be the boon many anticipated.

“I think it’s pretty clear now that it’s best to focus efforts on a few strong brands,” Denton said. “Web is not as friendly to niche plays as people thought.”

Hyper-Niche Publishing Has Another Moment, This Time In Video


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