» Apple TV: Will it open up Hollywood and create a $11.4 billion market? | Between the Lines | ZDNet.com

With the Apple expecting to ship Apple TV in mid-March–also known as any day now–analysts are sizing up what it’ll mean for the company. The consensus view: Apple TV is interesting, but it’s no iPhone.

ThinkEquity analyst Jonathan Hoopes begs to differ in a research note today. His take: Apple TV will be a big hit. Hoopes values the business opportunities facing Apple TV at $5.3 billion to $11.4 billion.

Wildly optimistic? Perhaps. Then again it wasn’t like anyone saw the iPod coming either.

Do we have a TV revolution on our hands? Let’s look at Hoopes’ Apple TV logic.


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